The originals of today, the vintages of tomorrow, and ETEL reedition methodology

ETEL is a gallery and design editor with more than 30 years of tradition. Valuable and unique, our pieces are handmade, one by one, by skillful craftsmen using traditional woodwork technique and excellence. Adding to this careful process of production, ETEL collection, designed by contemporary and modern designers are all certified original pieces. But let us explain a little bit more about this concept of originality and authenticity.

In the late 1990’s, headed by Lissa Carmona, ETEL developed a pioneering reedition methodology aiming to rescue and preserve the memory of Brazilian design heritage; a history once acclaimed worldwide, and at that time completely forgotten. The apogee of Brazilian design and architecture achieved its golden ages in the 1950’s, a heyday after an entire floor of MoMA was dedicated to the exhibition Brazil Builds in 1943. Amidst that long oblivion of more than three decades, in the 1990’s ETEL design gallery hosted an event to release the first book about Brazilian Modern Furniture written by Maria Cecilia Loschiavo, and a few years later signed the first contract with Warchavchik family, to bring back to life the pieces he designed in 1928. 

ETEL reedition process are developed in a slow and affectionate process with the designer himself (as it was with Jorge Zalszupin and Sergio Rodrigues) or with the family heirs, Institutions and Foundations, to evoke with precision the forms and ideals embodied in every piece by its creator. With Etel Carmona excellence of construction, sensibility towards sustainability and Lissa Carmona’s commitment with the research, publication of books, lectures and partnerships with the heirs; Brazilian design reconquered its deserved recognition. 

Today ETEL reedition collection comprehends names like: Oscar Niemeyer, Lina Bo Bardi, Jorge Zalszupin, Branco & Preto, Gregori Warchavchik, José Zanine Caldas, Paulo Werneck, among others, guaranteeing a fair wage to all parts involved, from production to the designer families and copyrights holders.  After your order, and once the production is finished, each piece is baptized with a DNA stamp and certificate - a number that traces its history, from the designer, year of creation, year of edition, the craftsman, to the client. 

That DNA guarantees that, whoever inherits the piece in the future, can trace its origins and value, and understand that when you acquire an ETEL piece, you are not only buying furniture, but you are investing in the maintenance of the designers’ history, ideals, and research, being part of the awakening of our Brazilian identity.